But the navigation and branding elements remain visible and exactly where you’d expect them to be. The background images completely fill the browser.Other features of this site that caught our eye: Once your site visitors start imagining themselves living or working in one of your projects, half the battle is won! It makes you feel as if you’re actually in the picture. The stunning high-quality photography of building projects on this site draws you in. A step-by-step project planning tool works as an effective lead capture form.A clear menu design linking to important pages such as portfolio and company information.Parallax scrolling and subtle animation effects keep your attention as you scroll down the page.Focusing on people rather than buildings brings an immediate feeling of trust and authenticity. Yes, the guys in hardhats and high-vis vests are here too! But they’re clearly actual company employees. The addition of bold and high-contrast typography makes it extra eye-catching. The fullscreen background video on this site immediately grabs your attention. We’ve grouped the examples below by their main design features so you can get a better idea of exactly why these sites work so well. Then, once you’ve pulled them in with the wow factor, you can show your expertise in the finer details. In other words, your website should be as stunning as the best examples in your portfolio. And let’s be real here – what attracts clients most is the end result, not the construction process. Let’s face it, construction isn’t generally a glamorous industry… unless you’ve been lucky enough to land a contract for Beyonce’s new mansion, of course!īut that doesn’t mean that your website needs to be dull as cement. So what is it exactly that makes a great construction website design? Cool Construction Website Design Examples (DOs) We’ll also have a look at some “less-than-inspiring” designs to show you why they’re not so great and demonstrate some common DON’Ts to avoid. From these examples, we’ll see if we can work out the essential DOs of construction and general contractor website design. Let’s take a look at some of the top construction companies’ website designs out there for inspiration. So what are the design features that will ensure your site is an effective online marketing tool for your construction company? If you want to get ahead of your competitors, you need an innovative site design that creates a lasting impression. This type of website might look ok at first glance but it’s unlikely to be memorable or drive conversions. This means it’s easy to end up with a generic-looking site filled with stock photos of bearded guys in hardhats and ear protectors.Īny web designer can create a site like this. The problem is most web designers don’t have a lot of experience in the construction industry either. For this reason, most companies choose to outsource their construction website design to an experienced web designer. However, it’s important to have a high-ranking, visually appealing, and informative website to capture the interest of potential customers. Let’s face it, if you’re in charge of a construction company, you’re an expert in concrete, not coding.
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